Image: Netflix
Want to try your hand at Squid Game’s Red Light, Green Light but without the mortal danger from the Netflix series or having to participate in the Squid Game reality TV show? Then get ready for Squid Game: The Experience, an in-person “immersive adventure” launching in New York City in October.
“Front Man will dare the brave players, testing their skills and strategy in heart-pounding games, including the iconic Red Light, Green Light under Young-hee’s watchful eye,” Netflix says in a blog post. “While some of the games are inspired by the series, others are brand-new, so expect a surprise around every corner.”
As part of The Experience, you’ll be able to try your hand at Squid Game-inspired activities, grab some Korean food at a night market, and shop at a “Squid Mart” to buy Squid Game-themed goodies. A similar Squid Game destination, Squid Game: The Trials, opened in Los Angeles last year.
The Experience will be located at Manhattan Mall and opens on October 11th — which is more than two months ahead of the second season’s upcoming December 26th debut. You can join a waitlist on The Experience’s website to get early access to buy tickets ahead of general ticket sales on August 21st.
As of late, Netflix has been investing more into in-person experiences, including plans to open retail destinations in 2025 and the creation of a Stranger Things stage play that debuted in London in 2023 and is coming to Broadway next year. And Netflix says that Squid Game: The Experience will be coming to Asia and Europe sometime this fall.
Netflix has a lot more planned for the Squid Game franchise, too. The company already announced that the main series will get a third and final season in 2025, while a second season of the Squid Game: The Challenge reality show is in production. A multiplayer video game, titled Squid Game: Unleashed, is also set to launch this year.
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