AMD is turning its back on flagship gaming GPUs — to chase AI first

Photo by Tom Warren / The Verge

AMD is saying the quiet part out loud: it’s now prioritizing AI chips ahead of flagship GPUs for gamers. The company’s just laid out a new business strategy, where it will merge its RDNA gaming graphics and CNDA data center efforts into a single universal “UDNA” that’s aimed at AI first.

In two interviews with Tom’s Hardware (you’ll definitely want to read both), AMD computing and graphics boss Jack Huynh doesn’t beat around the bush. With gaming graphics, he explains, the goal is now building scale and market share at lower price points — not the “King of the Hill” flagship GPUs that haven’t convinced enough buyers to leave Nvidia behind.

Here’s the key passage from the first interview:

Tom’s Hardware: Price point-wise, you have…

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